Broadcast / Original IP / Branding — 2026

Copathon

The World Cup live, nonstop. Over 30 days of live streaming, 24 hours a day, in a motorhome following Brazil’s national team across the United States.

Creator: Jon Vlogs
Produced by: JV Holding
Sponsorship: Superbet, CIMED, BingX, BGaming, Warner Music and Kast
Units: Content, Clippers and Branding
Period: May to July 2026
Where: Kick and YouTube, live from the United States

01 / Challenge

A live stream that only ends when Brazil is knocked out.

The idea was Jon’s; the structure, all JV’s: on air day and night, with no end date.

Late-night broadcast: the road through the motorhome window and the inside cameras — Late night on the road

Live screen with the motorhome cameras showing the crew asleep — The live goes on while the crew sleeps

02 / Idea

A football subathon.

The motorhome became a studio: content, commercial delivery and spontaneity in the same broadcast, from the road to the stadium.

Jon and friends in Brazil jerseys in the stands during Brazil vs. Japan — Brazil vs. Japan, at the stadium

Jon on the motorhome seat during the live, with the BingX badge on screen — Inside the motorhome

03 / Identity

JV branding, from the crest to the motorhome.

JV created the Copathon brand and the full live package: crest, bumpers, screens, play-by-play alerts and the motorhome wrap.

Animated crest

Transition bumper

Motorhome wrap design in Brazil’s colors, with the sponsors — Motorhome wrap

Goal

VAR

Yellow card

Penalty

Foul

Live odds

Technical difficulties screen

Boletim Copathon by BingX

04 / Community

The community broadcast too.

In the Clipper Competition, with BRL 70,000 in prizes, fans clipped and spread the live: over 15,000 clips and 301 million views.

Copathon Clipper Competition artwork: BRL 70,000 in prizes, 24-hour live on Kick — Clipper Competition

05 / How we did it

A TV operation on wheels.

DiagnosisJon’s idea: live the entire World Cup together with the community.
StrategyA continuous live on Kick and YouTube, warmed up by the squad announcement coverage.
ProductionFull live structure and branding by JV; only the equipment was rented.
ScaleIn-broadcast sponsorship, the Clipper Competition and Jon’s social channels.

Live screen on the road in Orlando, with the motorhome’s inside cameras and the sponsor badge — Sponsorship on the live screen

Gas station stop: the back of the wrapped motorhome and the crew’s luggage, with the JV Holding badge on screen — A stop on the road

06 / Results

Brazil’s biggest IRL creator at the World Cup.

832M: views in over 30 days
11.9M: hours watched live
Top 5: on YouTube Brazil by hours watched, in June
25.7M: accounts reached on Instagram

Before kickoff, the pre-World Cup coverage had already passed 37 million views. Ranking: Streamscharts, June 2026.

The Jon Vlogs motorhome in Times Square, surrounded by fans — The motorhome in Times Square

Jon with Brazilian fans in New York — Fan meetup in New York

Brazilian fans on the steps of the Philadelphia Museum of Art — Fans in Philadelphia

The Copathon crew at the Statue of Liberty — Statue of Liberty

Jon and friends at Magic Kingdom, in Orlando — Magic Kingdom, Orlando

Until the final whistle.

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