BDJovem Aprendiz

Twitch and JV, then still BDJ Company, created a competition for small streamers, with an agency contract as the prize. To enter:

1. Active channelA Twitch channel with activity in the last 90 days.
2. Up to 10 viewersAn average of fewer than 10 viewers over the last 3 months.
3. 18 or olderMinimum age to take part.

Contestants posted content and went live; Jon and the BDJ influencers reacted and, together with the chat, decided who moved on to the next round.

JV created the BDJovem Aprendiz brand, the show’s portal, the react and interview screens and the channel badges on Twitch.

Open applications on the portal reached 3,000 candidates, and the chat voted alongside Jon in every round.

1. DiagnosisTwitch and JV wanted to discover new streaming and IRL talent, with the community taking part in the choice.
2. StrategyApplications through the portal, elimination rounds and react and interview lives on Jon’s Twitch channel.
3. ProductionBrand, portal, broadcast screens and channel badges, all by JV.
4. ScaleA launch with 2.37 million views on Instagram and X, and its own category on Twitch.

3.9M

hours watched in the Twitch category

67K

peak live viewers in the category

308

channels that streamed in the category

7M+

reach across all platforms

Across the show’s 8 lives, 241,000 hours watched. In the final, Koskynho won with 79% of the votes and took home an official Twitch partnership, a streaming setup and a place at the agency.