Broadcast / Original IP — 2025

Bar do Jon

Sertanejo music and banter, live. Jon’s bar counter hosts guest singers for live music and conversation with the community, in a live stream that feels like a sertanejo bar.

Creator: Jon Vlogs and guests
Produced by: JV Holding
Guests: Zé Vaqueiro, Leo Foguete, Litto Lins, Carlinhos Maia, Marília Tavares and Thiago Freitas
Partnership: Warner Music, in one of the editions
Unit: Content
Period: Editions from 2024 to 2026
Where: Twitch in the first editions; now YouTube and Kick

01 / Idea

A sertanejo bar inside the live.

Guest singers at Jon’s counter, with live music, banter and stories. The format speaks to sertanejo lovers and to anyone who just wants to have fun.

Guests in hats, with accordion and guitar, on the bar set — Live music at the counter

A guest sings into the mic on the bar set, with friends sitting around — Banter and music in the same circle

02 / Guests

A different guest every edition.

Zé Vaqueiro, Leo Foguete, Litto Lins with Carlinhos Maia, Marília Tavares with Thiago Freitas: names from sertanejo and the internet at the same bar.

Artwork for the edition with Zé Vaqueiro, with the guests’ names on a wooden sign — Edition with Zé Vaqueiro

Photo from the edition with Leo Foguete, on the bar set — Edition with Leo Foguete

Artwork for the edition with Litto Lins: both at the counter, 8 p.m., live on Twitch — Edition with Litto Lins

Artwork for the edition with Marília Tavares and Thiago Freitas, with Warner Music — Edition with Warner Music

03 / Live

Hours of live, with the chat at the counter.

Editions of up to five hours, first on Twitch and now on YouTube and Kick. In the edition with Warner Music, 3,000 people talked in the chat.

Guests and friends on the bar set during the subathon, with the timer on screen — Leo Foguete, on Jon’s subathon

A guest sings into the mic while the crew raises a toast on the bar set — A toast at the counter

04 / Brands

Warner Music at the counter.

In the edition with Warner Music, Marília Tavares and Thiago Freitas were the guests, and the partnership continued on Jon’s Stories and posts.

Opening screen of the Twitch live, with the guests on set and the countdown to start — The live is about to start

Jon’s post on X with a photo of everyone in the edition — The photo of the night, on X

05 / Results

Sertanejo that draws an audience.

30K: peak live viewers, in the edition with Leo Foguete
268K: hours watched across three editions on Twitch
131K: unique viewers in the edition with Warner Music
1.3M: Stories views for the edition with Warner Music

The edition with Zé Vaqueiro reached 397,000 live views.

The full circle on the bar set, with accordion and guitar — A full house

Pull up a chair.

Next projectBatalha dos Slots →