JV Holding

Original IP / Broadcast / Branding — 2026

All Star League

The Kings League of CS. The Counter-Strike championship anyone can follow and root for, even without ever having watched a match.

Creator
Jon Vlogs
Produced by
JV Holding and FERJEE
Sponsorship
CSGOBig
Sports support
Rio de Janeiro State Government
Units
Content and Branding
Period
March and April 2026
Where
Twitch, YouTube and Instagram

01 / Challenge

CS tournaments only spoke to people who play.

The challenge: make people who had never watched a match want to watch, and cheer.

Launch video

02 / Community

Rooting for characters, not just matches.

It was what the community wanted, and the reach proved it: 8 in 10 people reached were a new audience.

Poster of president FNX, of team Yakuza
Poster of president Coldzera, of team Mercenários da Mirage
Poster of president Fer, of team Intocáveis
Poster of president Taco, of team Lampiões
Poster of president Boltz, of team Máfia
Poster of president Lucas1, of team Cartel Noturno
Poster of president Cogu, of team Mushy
Poster of president Nak, of team Hadouken Club

03 / Idea

Legends, a live draft and power cards.

Eight Counter-Strike legends become team presidents, and ten cards change the rules on the spot: “Tá duro? Dorme!” forces the rival into an eco round; “Tommy Gun” makes the round count double. The champion takes home BRL 20,000.

The league’s ten power cards over the graffiti wall
The 10 power cards
“Tá duro? Dorme!” card
“Tommy Gun” card
Broadcast of a match with the league scoreboard and each team’s cards
The cards on the broadcast scoreboard

04 / Identity

JV branding, from the crest to the big screen.

The league brand, the eight teams with name, crest and character, the presidents’ posters, the jerseys, the ten printed cards, the stage screens and the full broadcast package were all created by JV.

The big screen on the draft stage
Highlight bumper
Replay bumper
Team Yakuza jersey
Team Mercenários da Mirage jersey
Team Intocáveis jersey
Team Lampiões jersey
Team Máfia jersey
Team Cartel Noturno jersey
Team Mushy jersey
Team Hadouken Club jersey

05 / How we did it

An IP built for broadcast.

  1. DiagnosisJon’s community and the Kings League format.
  2. StrategyA live draft, an online group stage and in-person finals in Rio de Janeiro. In the draft, the presidents picked players from four categories: legends, rising stars, streamers and professional women players.
  3. ProductionThe complete identity and the broadcast operation.
  4. ScaleJon’s Stories and an official league Instagram.
Draft broadcast: panel with the teams, the player categories and the live stage
Live draft
A player’s stats card shown in the draft
Player card in the draft

06 / Results

Brazil’s biggest community CS event.

397,422 h
watched on Twitch
19,819
peak live viewers
5.9M
social views in 60 days
932K
accounts reached

Covered by Draft5, Dust2 and Gamers & Games.

Champion team on stage with the BRL 20,000 check and a shower of confetti
The final in Rio de Janeiro
A player signing a jersey for a fan at the event
Autographs at the event
Fans with players at the event
Fans and players at the event

The legend continues.

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